Since 2025
Our Story.
CLTR started in 2025 with a handful of caps sold by DM. Now it is stocked by menswear stores across the North West, and worn at the match, in fight gyms, at the festivals and on the road.
- 6,000+ Caps sold independently
- 5 Menswear stockists
- 19k+ Following on Instagram
- 6 Collabs with friends
Caps sold as of December 2025. Instagram following as of October 2026.
The story so far
From DM To warehouse.
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Feb 2025
The first caps
James and Kas start selling caps by DM.
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Mar 2025
Website live
The first online store opens.
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Apr 2025
Into Cavern Menswear
Our first stockist, in Liverpool.
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Jun 2025
First collab
A cap built with Wirral Webs around the Air Max 95.
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Jul 2025
Teams and clubs
We start supplying fight gyms with their headwear.
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Nov 2025
The rebrand
Cap Culture becomes CLTR.
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Dec 2025
6,000 caps
Over 6,000 caps sold independently, and a new stockist in Cruze Clothing.
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Jan 2026
CLTR x TrapPakz
The TrapPakz collab goes live.
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Mar 2026
15-0
Billy Deniz goes 15-0 in CLTR x TrapPakz headwear.
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Sep 2026
September Closings
Ibiza caps, and a collab with DrippeeUK.
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Oct 2026
Next level
New investors, a new warehouse and a full team behind us.
The founders
James & Kas.
CLTR was started by James and Kas in 2025. Everything since has been built with the people who wear it: the stockists, the gyms, the fighters, the DJs and everyone who reps the caps.